Highlights of the fair:
Mobile marketing
Gone are the days of tediously keying in information on your mobile phone: Quick Response Codes (QR Codes) technology allows you to use the camera on your mobile phone to import information such as e-mail addresses, Internet links or other contact details in a matter of seconds. It’s a convenient approach to closing the previously huge gap between all types of print media and the Internet.
Health care
The use of AutoID systems makes it possible to improve the efficiency of medical, logistic and organisational processes, while at the same time enhancing the quality of treatment and care for patients. Innovative AutoID technology is now firmly established in the health care sector, especially since the reform of the German health system and the ensuing pressure to cut costs and streamline processes.
Textiles and commerce
RFID chips are gaining acceptance as a solution for optimising logistic and retail processes and as a new form of article surveillance. Standardised processes and a modular concept play a crucial role in RFID implementation. AutoID helps to ensure strict orientation to the respective companies’ logistics strategies.
Secure identity
The huge increase in pirate product volumes in the pharmaceutical, mechanical engineering, aerospace and consumer goods industries is necessitating solutions for tracking and authenticating products. AutoID technologies are the key to combating product and brand piracy and for ensuring integrated and secure life cycle management (PLM).
